Our video on this subject is currently in production,
so let's listen to an independent expert support exactly what we are doing.
The power of the City of Barrie Network is two-fold. The local programming attracts area viewers, and the structure of our network of local-only businesses ensures larger audiences who will see your brand. One post of an original local video on our Facebook page draws on average 5,000 views, which is about 50% of those reached on Facebook. We then also share it on YouTube, Instagram, and through Twitter.
So, how many local consumers will watch our programming and see your brand when the video is shared by a hundred businesses within the network; each of which will benefit directly from sharing our content? How long will it take before consumers subconsciously identify your business as one that cares for their community? For us, it started happening within a few months and it snowballed over time.
We are not saying that 100 shares of our programming will cause a reciprocal increase in viewership, but a ten-times boost is very conceivable. We base that on increases that have occurred when we shared Five Points Media content on the Facebook pages of 3B Solutions, City of Barrie Network, and a single client page. By utilizing the power of the network, we can project viewership of 50,000 people or more for each video, which are scheduled to be produced at a rate of 10 per month, or two community programs per week and two social documentaries released every second weekend. That equates to half a million people reached each month, and for a cost you will not believe.
Several of our videos have been viewed by more than 30,000 people, and that is just from one post on Facebook and then YouTube. Viewership will grow exponentially as more local businesses join the City of Barrie Network and share the programming they helped to make. Their friends, family, and customers do the rest as they share, like, or repost the local story on their social media. The average Facebook user has more than 150 online friends who see everything they like and share, and despite the international power of that massive social network, most friends are local to the user. Suddenly you are not dealing with tens of thousands of views, but a multitude more, and our shared message of ‘Our Community United’ suddenly reaches an almost incalculable number of local consumers.
We have produced charity and community videos for a plethora of organizations and groups too numerous to list. The full value of these services was donated by Five Points Media. Time and again the organizers credited us with causing their charity to raise tens of thousands of dollars from local residents who also noticed which businesses were helping the cause. In response, many of them have said thank you by hiring our commercial division to produce a training video, an event recording, or a promotional advertisement. We simply would not have been able to afford to donate more than 100 professional video productions had we not received a reciprocal increase in commercial business as a result. City of Barrie Network member businesses will share in that glow, and they should enjoy similar return on their investment.