It takes an innovative mind to think of something like recruiting hair salons to raise money for a charity but that is what Neil Little has done every year for close to a decade
This promotional video, which our crew created in 2015, educated the public as to the services of Gilda’s Club Simcoe Muskoka and Toronto. It was also used to promote the ‘Canada Cuts For’ annual fundraiser event, through which many thousands of dollars were raised for the charity and its services to the public.
Not only does Neil draw in more salons and boutiques every year, from areas ranging from Toronto to Midland, he also raises funding and support from other corporate sponsors
Our crew accompanied Neil to virtually all of the cities involved in the ‘Canada Cuts For’ event. This involved a fair commitment of time and resources as the event extends over a period of about a week, with different cities taking on different days. We also helped by producing the promotional poster and providing some online assistance with promotion.
Very few people in our society have not been touched in one way or another by cancer, so Gilda’s Club is a charity we should all get behind.