About a week before the 'Move-It For Young Minds event' our producer went to St. Vincent Park, were he met with Amber Sitara McAuley, the founder of the event, and Errol Lee, a local singer and entertainer who is one of her strongest supporters. Their shared goal was to put together a handful of short promo videos that could be shared on social media during the next few days to boost interest. They had to be short, to the point, energized, and visually interesting.

Below are a few examples of what we came up with.

Please visit mfym.ca for more information.